Entity-Based SEO
By Eyal Krief, BlackSheep SEO founder.
Why Entities Matter
Entities are the building blocks of meaning: people, places, products, and concepts. Search engines don’t just index text, they map entities into knowledge graphs. If your site isn’t clear about who/what/where, you risk invisibility.
Optimization Steps
- Use schema markup (
Person,Organization,DefinedTerm). - Connect your brand to external sources (LinkedIn, Reddit, GitHub).
- Mirror concepts consistently across platforms.
- Track entity mentions in AI outputs.
From Entities to SheepRank
BlackSheep SEO formalizes entity-based SEO into SheepRank, a reproducible metric of coverage, flow, and cognitive alignment. It’s not about “how many links,” but “how complete is your semantic map.”
FAQ
Is entity-based SEO only for big brands?
No. Any site can clarify entities and relationships, especially local businesses. Schema + context works at all scales.
How do I check if Google understands my entity?
Search your name/brand with “knowledge panel” queries or test AI outputs (ChatGPT, Gemini). If your entity doesn’t appear, you need stronger signals.